For start-ups & emerging companies Do any of these questions describe you? Q: Have some great technology, but still figuring out how to turn it into a successful product? Q: Trying to understand what the new markets will be for your applications? Q: Looking for the right partners and complementary technologies to turn your niche product into an end-to-end system?
Q: Searching for innovative business models to take advantage of new technologies and markets?
Global Works provides consulting services to emerging companies and start-ups for strategy, commercialization, and partnerships & alliances. Our recommendations and
implementation assistance marry business and technology strategy for long-term growth and success.
Working together, Global Works Consulting can improve your:
- Technology commercialization
- Strategic partnerships
- Product & application development
- Emerging market strategies
- Technology forecasting
- Business plans
It’s hard work to move from a prototype to a saleable product that meets real needs. It’s even harder for a start-up with a small staff, restricted capital, and a negligible presence in the marketplace. Global Works can help you implement the specialized development process that’s required. We know the risks that high-tech start-ups face and how to mitigate them. We can provide realistic project planning and help design an incremental growth path that works for immature technologies. We will also work with you to develop a sound intellectual property strategy, protecting or acquiring rights to intellectual property where appropriate, and leveraging or even creating open standards where appropriate.
The business side of tech commercialization is just as difficult. Global Works can help you pick the right applications and markets, where your
innovation will have the greatest impact. You’ll learn how to articulate your customers’ ROI, for problems they might not have recognized themselves yet. The bottom line: designing products that solve real needs
and can be adopted easily by the target markets.
Strategic partnerships and alliances
Start-ups need to stay focused on what they do best. For high-tech start-ups, that’s introducing key innovations into the marketplace. To get from here to there, you need partners, and you need to know how to identify the right ones, how to structure the relationship, and how to keep it healthy for the long term.
Partnerships come in many flavors. The easy ones are arms-length – outsourcing, performance-based contracts, or VARs. Start-ups often need help to identify the right partners who:
- Can ensure a good fit with an existing platform or environment
- Have the right sales channels to meet the desired target markets
- Have other technologies and products that, combined with your own offering, create an end-to-end solution greater than the sum of its parts.
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When trying to sell new technology, reliable models are in short supply. What will customers actually adopt? How should it be packaged so they know why they need it and how to use it? How can you get product into the field as quickly as possible?
The innovators who create the new technology are not necessarily the best people to answer such questions. Global Works Consulting will dig down into the details with you:
- Selecting target markets and users for new technologies and breakthrough products
- Early stage product definition – how to make cool technology into compelling, profitable products, even when no one’s seen a product that does this before
- Usability assessment, emphasizing human-computer interaction and business workflow
- Design the growth path – an incremental approach matched to available capital (intellectual and financial), to generate early business success in the midst of long-term technology implementation by gradually adding markets and functionality. The most common objective: generate early revenues on minimum capital while preserving maximum long-term gains.
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We can help you project the market for new products and technologies, even when there’s no baseline to project from. We can identify the kinds of solutions and customers that help new technologies to cross the chasm, moving from early adopters and niche applications toward the domination of key market segments.
Start-ups face a particular challenge in earning the trust of early customers. Global Works can help design effective beta customer programs, identify implementation partners who bring customers to the table, and ensure the ri
ght balance between time to market and having your homework done. With the
right mix of early adopters, market sequencing, and staged implementation of technology, you’ll get your reference accounts and make your revenue milestones.
Forecasting technology and business evolution in software, IT and other high-tech sectors
You might find a provider who can forecast technology and business evolution in particular software and IT sectors. But we go beyond forecasts to provide the advice you need to make early strategic decisions – how your product can survive the success and failure of other technologies, underlying standards or infrastructure, and relevant business sectors.
Successful start-ups hit their stride at the right moment in the broader technology race. You can’t bind yourself to today’s technology, performance parameters, or business issues. Instead, you want some early adopters who have the right infrastructure and capability to constitute your initial market, and then be poised to cross the chasm just as the mass potential market for your product comes to realize that they’re in desperate need of it. Accurate forecasts will let you be in that right market place at the right time.
Strategy-centered business plan assistance
No matter how prettily formatted or how many of the right buzzwords the hired-gun author uses, a good business plan needs to have answers to the key questions. In our experience, it is surprisingly hard for many start-ups to provide single-sentence answers to questions such as, “What’s the product?” or “Who’s the customer?” Longer-term strategic issues, including technology commercialization, market penetration strategy, and partnerships and alliances need to be articulated as well. Having dealt with floor-to-ceiling stacks of business plans, Global Works knows what works and what doesn’t.
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