For mature and mezzanine-stage companies
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Do any of these questions describe you? Q: Does your organization have an R&D group that isn’t returning as much on your investment as you’d like? Q: Unsure of your next steps now that you’ve deployed a core product in one of your business areas? Q: Excited about a new technology you’re onto, but worried about converting it into a sustainable market win? Q: Thinking about combining forces with another tech-based company? |
- Strategic technology assessment
- IP commercialization inventory
- Patent strategy and IAM
- Product and application design
- Emerging market analysis
- M&A, buy-out, and turnaround decisions
Strategic Technology Assessment
Our services identify the opportunities, markets, and strategic partnerships opened up by your new technology. We help our clients:
- Maintain their product or technology edge
- Anticipate market and technology shifts
- Reduce competitive risks
- Create new revenue sources
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In companies with a sizeable R&D organization, the potential of many projects is not always clear or acted upon. Global Works will work with your organization to create an inventory of existing intellectual property and to define commercialization paths for technologies with the best commercial potential, including knowledge elicitation to identify existing, often hidden, IP in an organization. The outputs of such an effort include:
- Determine priorities for external licensing, partnership, or long-term investment
- Assess market potential, time to revenue, and competitive advantage for each opportunity
- Seek strategic alignment between existing customers or partners and the skill sets of existing technical teams
- Ensure the IP is amenable to patents or trade secret protection, including examining the technology’s genealogy to determine IP ownership
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Global Works helps clients understand how to build an IP-savvy organization that will make patent strategy a core competency and will strengthen your market advant
age:
- Communication: Educate and increase awareness about IP commercialization for research and management staff
- Process: Streamline procedures for identifying, disclosing, documenting, and legally protecting IP
- Infrastructure: Provide legal, strategy, marketing support, and analytic tools, with a simple approval process for in-house and/or outsourced capability. Your research staff often knows the answers already, but needs help in asking the right questions and filling in the blanks.
- Incentive system: Reward research groups and staff members that demonstrate commercialization success with shared revenue, professional advancement, and increased autonomy
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When trying to sell new technology, reliable models are in short supply. What will customers actually adopt? How should it be packaged so they know why they need it and how to use it? How can you get product into the field as quickly as possible? Global Works Consulting will dig down into the details with you:
- Selecting target markets for new technologies and breakthrough products
- Early stage product definition – how to make cool technology into compelling, profitable products
- Usability assessment, emphasizing human-computer interaction and business workflow
- Design the growth path – an incremental approach matched to available capital (intellectual and financial), to generate early business success in the midst of long-term technology implementation by gradually adding markets and functionality. The most common objective: generate early revenues on minimum capital while preserving maximum long-term gains.
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We can help you project the market for new products and technologies, even when there’s no baseline to project from. We can identify the kinds of solutions and customers that help new technologies to “cross the chasm,” moving from early adopters and niche applications toward the domination of key market segments.
You might find a provider who can forecast technology and business evolution in particular software and IT sectors. But we go beyond forecasts to provide the advice you need to make core business decisions – how your product can survive the success and failure of other technologies, underlying standards or infrastructure, and relevant business sectors.
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You need to make a major decision about acquisitions, mergers, strategic alliances, spin-offs, buy-outs. You know your side of the business better than anyone – but you may need an outside eye to see what makes technological and business sense for the future. We can make you smarter about the unanswerable questions:
- Is the synergy you’re hoping for real?
- Given today’s technology, how well will you be positioned for the next generation?
- What new markets and applications open up when combining existing products and technologies?
- Does it make sense to keep engineering teams or product lines together, or is it time for a separate business?
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