For defense contractors
Do any of these questions describe you? Q: Worried that you’re missing million-dollar opportunities in the commercial markets? Q: Has your research been supported by government contracts that are drying up? Q: Are your employees eager to put their innovations to work in the real world? Q: Does your best technology stay hidden in the lab? Q: Unsure how to make the move into new markets, without burning up all your capital?
Working together, Global Works Consulting can provide you with:
- Inventory of commercial-grade IP
- Market potential assessment
- Intellectual asset management
- Business strategy recommendations
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Defense contractors with a sizeable R&D organization often miss significant revenue opportunities for applying defense technology in commercial markets. Global Works will work with your organization to create an inventory of existing intellectual property from defense business and to define commercialization paths for technologies with the best commercial potential. An important part of the process is often knowledge elicitation to identify existing, but sometimes hidden, intellectual property in an organization. The output of this type of project include:
- Determining priorities for external licensing, partnership, and long-term investment
- Assessing market potential, time to revenue, and competitive
advantage for each opportunity - Seeking strategic alignment with existing defense-oriented customers and partners, and gauging the skill sets of technical teams for working in the commercial world
- Examining contract history to determine IP ownership, and whether IP is amenable to patents or trade secret protection
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We can help you project the market for commercial applications of your defense technologies, especially for new products and technologies that may have no baseline to project from. We can identify the kinds of solutions and customers that help new technologies to “cross the chasm,” moving from early adopters and niche applications toward the domination of key market segments. We can also set the parameters for more traditional market research, to measure the size of mature markets that your company might sell into.
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Global Works helps clients understand how to build an IP-savvy organization that will make patent strategy a core competency and will strengthen your market advantage:
- Communication: Educating and increasing awareness of commercialization potential, for both research and management staff
- Process: Procedures for identifying, disclosing, documenting, and protecting IP
- Incentive system: Revenue, advancement, and autonomy rewards for research groups and staff that enjoy commercialization successes
- Infrastructure: Legal, strategy, and marketing support, with an approval process and in-house or external capability to provide such support. Research staff may already know many answers, and be eager to apply their skills in the commercial world. But they need help to ask the right questions, plus an organizational green light.
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As you look toward commercial opportunities, what sectors can
best sustain synergy with your core defense business? Global Works can help you examine not just technology, but cross-over customer lists, cultural compatibility, staff retention, tactics to reduce
overhead expenses for non-defense business, and how to sell non-defense products back into government procurement.
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